Brand Strategy
We design distinctive visual identities and brand systems which reflect each organisation's story and purpose.
We assist organisations and businesses who are seeking a creative process – backed by research and guided by strategy – to develop their brand.
Brand development
A brand is more than its logo; it is a collection of related visual assets which when used together, form a memorable visual identity. These assets can include your colour scheme, fonts, icons, illustrations, infographics, patterns, photography, design templates and more.
We future-proof your brand by developing a brand system, which includes an asset library and brand guidelines, so you can effortlessly maintain a consistent, professional look across every touchpoint.
Our Process
Brand audit and learning
Before starting a brand redesign or brand development, we conduct a thorough brand audit. This process begins by reviewing all your existing visual materials and familiarising ourselves with your story and purpose. We also ask about what has changed in your business or organisation, and what your plans for the future are.
We then assess the consistency of your current visual assets, identify areas for improvement, and pinpoint any missing assets that could significantly strengthen your brand. This process sets the foundation for your brand redesign.
Concept design and development
We design concepts (whether that be your logo, visual assets or both), based on the information and plans that come out of the brand audit. After the visual direction is approved, we then continue to design the rest of the planned assets. This creates your asset library.
Brand guidelines
When the asset library has been developed, a brand guidelines document is created, which explains how to use your visual assets to ensure your brand stays consistent across all applications.
Asset library
At the conclusion of the design development, we package your asset library files and brand guidelines, and supply these to you. We also keep an archive of all files, should you ever need them resupplied in the future.
Logo Design
Your logo is the visual foundation of your brand. Our design process includes in-depth research and strategy – which ensures we create a logo that’s not only meaningful and instantly recognisable, but will remain relevant for years to come.
Brand guidelines
Brand guidelines are the essential reference tool for consistency. This document provides every detail – from typefaces, font sizes and color codes to correct logo usage and accessibility rules – eliminating guesswork and saving you time. It works alongside your asset library, showing everyone precisely how to use those elements to keep your brand consistent and memorable, which builds trust.
Brand Management
Our brand management service provides a seamless experience – you stay in touch with a single contact while we handle keeping your brand looking impeccable.
We provide graphic design services on demand and with a quick turnaround, including formatting documents, setting up new promotional material, updating existing brochures and business cards, print co-ordination, social media visuals and website management.
Sarah and Chris have designed and produced my logo, website, business cards, timetables, banners, signage – everything. They are an incredible wealth of knowledge, design and creation, helping me for over 10 years (and counting). My business would not be where it is today without their beautiful, creative work and ongoing support!
Emma Hayes, Somerville Myotherapy & Pilates Studio
Brand strategy packages
If you are not sure where to begin, our packages may be helpful.
These packages cover the most common elements in a branding project. No worries if you would like more logo concepts, or different design assets – we can customise any package to suit your needs.
You are also welcome to contact us anytime if you prefer to chat through what you are looking for, or would like a customised quote.
Design assets to choose from
Each package above has a number of design assets included for your brand.
You can choose the assets you need from the list below:
- Letterhead (A4)
- Business card
- With compliments slip (DL or A6)
- Gift voucher or card (DL, A6, CR80)
- Label or sticker
- Thank you card (A6 folded or flat)
- Socials cover image
- Socials post templates
- HTML email signatures
Each asset you choose from the list includes one concept design plus two rounds of changes.
The design assets you choose are flexible – they don’t need to be one of each type. For example, you may need 2 email signatures and 3 social platform post templates, which add up to 5 design assets – and that’s completely okay.
There are many more assets we can design too – but these are the most common ones. If you require additional items, please contact us for a customised quote which covers your needs. We are more than happy to help.
