Social Media Branding
Having an active social media presence is becoming as important as having a great website. Being active on social media platforms comes naturally to some people, and certain industries have more to share on social media than others, but all businesses can benefit from using social media to keep in touch with existing customers and reach out to potential customers.
Branding
Treat any social media profile just like you would any piece of marketing collateral created for your business: it should represent your brand and look consistent. We can design profile images and banners to the correct sizes for your preferred social media platforms.
We can also help set up the about sections on each social media profile, so they are consistent with your brand. Words are as important as images when it comes to branding.
Image Templates for Updates
For those wanting to create a consistent brand across social media platforms, we create editable image templates (to use in programs such as Canva). These may include a watermark for photos, styled text set up for quotes, other text for business offers and more. This can give you simple tools to create a consistent brand without needing to worry about design.
Images for Social Media Ads and Sponsored Posts
You may decide to pay to promote a post or event on social media, but want a stand-out image. We design images specifically for this need, working within each platform’s advertising guidelines and sizing requirements.
Mailchimp Set-Up
Beyond your social media profiles, you may want to keep in touch with your customers via email. We can set up a Mailchimp account on your behalf, including an email newsletter template specifically designed with your branding that you can use for every mailout you want to send.