Benton Insurance Services

Benton Insurance Services, based in Hastings, provide insurance policies for a variety of needs, including farms, business, marine and aviation.

Benton Insurance Services were moving premises from Tyabb to Hastings, and decided it was the ideal time for a rebrand. As the business has been running for over 15 years, the owners also felt that their stationery and marketing collateral wasn’t always consistent anymore, but they weren’t sure where to start to get it all back on track.

We began with modernising their logo, giving it a more corporate feel. Then a new letterhead and other office stationery such as envelopes were designed with the updated logo. New business cards and email signatures were created for all of their staff, along with signage for their new office in Hastings.

The new brand then flowed into information documents they give to clients, such as their financial services guide. All of the information documents format was also changed from multiple loose leaflets to DL folded brochures, as these presented the information neatly and kept the information contained to one piece of paper. Their newsletter and advertising templates were also updated to continue their professional appearance across all communications.